Founding Cohort · Capped at 15 · Kickoff Monday, August 10Â
Doors close Sunday, July 26 at 11:59pm ET
Enroll in Profit Perfect Today!
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Are you sick and tired of feeling like a hot mess when it comes to your business finances?
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If you're a cleaning company owner, determined to make your dreams come true, looking to finally take control over your business finances so that you can increase profits and decrease stress, then you already know that you need a solid financial plan.
But there's one big problem standing in between you and financial freedom. You have absolutely no idea where to start. The truth is that money confuses you, QuickBooks overwhelms you and math wasn’t exactly your favorite subject in school.Â
You’re tired of not knowing what you can afford or how much you can pay yourself. You are ready to make the change and start controlling your finances so they can stop controlling you.
But all of the resources you find are created by CPAs and full of information that doesn’t apply to you and doesn’t appear to actually be written in the English language. All you want is a step-by-step system to follow that was designed for YOU, an entrepreneur, not a CPA.Â
So if taxes give you literal nightmares, Quickbooks isn’t quick enough and you are not a numbers person BUT you are ready to take control over your finances then you my friend are in the right place.
By the end of five weeks, you will have BUILT….
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Here's what you'll walk away with after our five weeks together:
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- Your own financial dashboard, in your brand colors, at a link you can open on your phone
The same kind my private CFO clients pay thousands for.
- A 15-minute monthly routine
Statements in, decisions out, no Quickbooks, no spreadsheets.Â
- A real answer to "what can I pay myself?"
Your paycheck and your tax set-aside calculated every single month.
- Every transaction categorized for you
Your AI bookkeeper asks when it isn't sure instead of guessing.
- Tax money waiting when quarterlies come dueÂ
Never be surprised in April again
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CFO confidence
You'll know your numbers, your margins, and your next move
No More Excuses.
Let’s get the money in your business under control.
You promised yourself that this would be the year you finally get your business finances under control. You’ve spent some time trying to teach yourself how to manage your finances through both paid and free resources but you still end up in the same exact spot - confused, overwhelmed and unsure where to start.
And after the mild panic attacks and hot mess meltdowns around money fade you think “I’ll get to it eventually” or “I’ll hire someone else to figure it out for me”. But you know deep down you can’t stay blind to it forever.
But you just hate all the finance jargon, right? And when you try to learn it, you’re only left even MORE confused. Ugh. As if you actually had the time to do all that research anyway! You’ve never been a math or numbers person either.
The anxiety only builds the longer you wait to get things organized. And the anxiety leads to avoidance because you're scared to even look at your finances. You’d rather focus on the sexier parts of your business - sales funnels and perfect lighting for your videos. Plus, you have all year to deal with your financials, right?
But then BOOM tax time sneaks up on you like a thief in the night. Now you are in full blown panic mode and totally embarrassed to hire someone to do your taxes and admit just how bad the situation is. Plus, you don’t even know if you can afford to hire someone.
You have no idea how much money you’re actually making or how much to set aside for taxes. Numbers around tax season are your bookkeeper’s responsibility, aren’t they? Besides, those reports are over your head - if you even get reports at all.
Most entrepreneurs know that having a financial plan can be the difference between success and failure. And most entrepreneurs have a plan for virtually every aspect of their business. Marketing? They’ve got a 90 day plan for that. Hiring? Check out their SOPs for the answers to that. Finance? Crickets…
So why do so many entrepreneurs struggle to gain clarity around their business finances?
It’s because they don’t have a super clear step-by-step process that is easy to follow and actually makes sense to them.
At the end of the year they get stuck in the office of an accountant that they can not relate to who is speaking in words they do not understand. They sit through the meeting and nod their head in agreement, even though they have no clue what is happening, and silently they count down the minutes until they can leave or hang up the phone. Then another year passes by until this happens all over again.
It’s time to stop the madness. You deserve more.
Let’s flip the money script you have going on here because I have great news.
With an easy to follow plan and resources ANYONE can take control over their business finances, even if you flunked math.
5 Reasons why you haven't taken control of your
business finances.
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These five beliefs are standing in between you and financial freedom:Â
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I don't have time.
You are an entrepreneur! We are literally the most innovative, problem solving, badass humans on the planet and you mean to tell me that you are going to let a little thing like time get in your way? We make time for the things we think are important. If you have read this far you believe that taking control of your business finances is important. Don’t use time as an excuse. You deserve better.
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I only need my finances in order to file my taxes and my CPA does that.
Ok so I need to drop a little tough love here - if you don’t know what's going on in your bank account, you don’t know what's going on in your business. #Burn I know this is a tough reality to face but it is the truth. Your numbers tell the story of your business. The question is - are you reading the book? -
I don't know where to start.
I get it. With so much information out there the more you research the more confused you may become. It’s really difficult to sort through the info and determine what actually applies to your specific business.
Google will tell you all about the What but they won’t show you the How. And the How is what you need. The How is a step- by-step process delivered in an easy to follow format that clearly maps out your journey from confused and overwhelmed to a total #boss. -
Math is not my thing.
I hear ya. It's not my thing either. But guess what? It doesn't have to be. You don't need to be a math scholar to master your business finances. And if it does come up there is this fabulous tool called a calculator that will literally give you the answers. BOOM problem solved, crisis averted. And in 2026, the AI does the math anyway. -
Numbers are not sexy...I’m bored - insert yawn.
Ok ok I get it. Maybe learning about accounting principles and how to dissect a profit and loss statement isn’t as exciting as learning about a sales funnel or researching which light to buy for your YouTube videos.Â
I can see why you would find it boring and dare I admit snooze-worthy. But here’s the thing. When bookkeeping is done right and you have a grasp on your numbers they will literally tell you all the things you need to know about your company so that you can make better decisions.
Are you ready for a truth bomb? If you aren't making decisions in your business based on what the numbers are telling you then you are most likely making the wrong decisions.
And you know what happens when you make the right decisions in business? You make more money? And what is more sexy than that?!
Shhh!
I’m going to let you in on a little secret...
It doesn’t have to be this way. You don’t have to feel overwhelm surrounding your business finances. You don’t have to stress every time you swipe your debit card or payroll is run. You can take control over your business finances by following a step-by-step process and guess what? You can do it in just five weeks.
The step-by-step process to taking control of your business finances.
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Want to know why everything you have read up until this point has resonated with you? It’s because I get you. In fact I understand you more than any accountant or CPA will. Why? Because I was you.Â
In a past life I was an overworked, underpaid, overwhelmed business owner with two quick service franchise restaurants. I was working 7 days a week and had no clue why I was always broke. When things got so bad that I had to take out a SECOND business loan I knew that something had to change.Â
A night spent down the google rabbit hole and I knew the WHAT - I had to gain control over my finances. But the HOW proved to be more challenging.Â
I spent months learning everything I needed to know about small business accounting. And it worked! I paid off over $150k in business loans and hired someone to replace me so that I could stop working in my business and start working ON my business. And you want to know the best part? I did all of this without increasing sales. Yes, you read that right.
I was so blown away by what I had achieved that I wanted to shout it from the rooftops. So I started volunteering at my local women’s business center, teaching financial literacy, to empower other female entrepreneurs to take control of their business finances. Eventually my students started asking to hire me. My consulting snowballed and two years ago I sold both restaurants to focus on this full time.Â
Up until now I have served clients one on one but I am beyond excited and thrilled to be getting back in the teaching game. Back to where it all started.Â
So, when I tell you that you won’t find any confusing accounting jargon in here I mean it because guess what? That’s not how I talk. My passion to teach financial literacy is rooted in how I felt as an entrepreneur. I was desperate to understand how I could be working myself into the ground yet still be broke.
I didn’t need someone to do my bookkeeping and file my taxes, I needed someone to explain my numbers to me. Someone who could tell me that spending 56% on food costs was a recipe for disaster, but that's a story for another day.
I know you have probably been down this road before and invested in a program but I promise you the instructor didn't have my perspective. I know what it's like to be worried your bank account is going to be overdrawn. I know what it's like to feel like you are working for free. I know what it's like to sit in your accountants office and nod your head in agreement even though you have absolutely no clue what they are talking about.
So if numbers aren’t your thing, Quickbooks isn't quick enough and taxes give you literal nightmares you are in the right place.
Profit Perfect
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is the ONLY program of its kind that…
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- Has you build your own AI-powered financial dashboard — not watch videos about someday building one
- Is live on Zoom with me every week — we build together; you're never stuck alone
- Is built for cleaning companies — your categories, your benchmarks, your industry
- Answers the only question that matters: what can you pay yourself?
- Requires no QuickBooks, no bookkeeper, no spreadsheets — your entire software cost is about $20 a month
So are you ready to increase your profits and decrease your stress?
If you’re ready to finally take control over your business finances then keep reading…
Here is how you are going to take control of your business finances:
What’s Inside Profit Perfect
One live build session every week. Bring your laptop, leave with it done. Every session recorded.
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Week 1
Set-up & Foundations
- Claude connected, your dashboard built in your brand colors, statements gathered and ready.
Week 2
Your Expense Detail
- Every transaction categorized with the Profit Perfect Chart of Accounts. You review, approve, done.
Week 3
Snapshot & KPIs
- Your profit equation, your trends, and the cleaning-industry benchmarks.
Week 4
Owner's Pay & Taxes
- What to pay yourself, your tax set-aside, and the two monthly transfers.
Week 5
Goals + The 15-Minute Ritual
- Lock in the monthly routine and publish your finished dashboard.
When I started Denai's program I was losing about $5,000 a month. Six month later I was profiting $24,000 a month! People ask me how I did this and I always tell them I just did exactly what Denai taught me and it worked.
-Ilya
Just three months after taking Denai's program, my profits doubled. If you are ready to make more money this program is a no-brainer. Sign up now!
-Kelly
The First-Session Guarantee
Come to Session One on August 10. Build with me, live. If it's not for you, email me at denai@thechiccfo.com within 24 hours of that session and I'll refund you in full. Every penny. You risk nothing by joining. Only by waiting.
Here’s what you’re getting when you enroll today:
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THE PROFIT PERFECT FOUNDING COHORT
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- Five live build sessions with Denai - (starting August 10) — your dashboard gets built in the room, not after.
- The Dashboard Build Kit -Â my build prompt, setup guide, and the proprietary Profit Perfect Chart of Accounts.
- Cleaning industry benchmarks built into your dashboard - The industry targets my private CFO clients are measured against, built right into your dashboard.
- The 15-Minute Monthly Ritual - the routine that keeps your dashboard alive all year
- Every session recorded -Â lifetime access to the replays and every future updateÂ
Many of the strategies I teach in this program I use on my private CFO clients who pay me THOUSANDS to help them get their finances under control and scale to the next level.
PLUS THESE BONUSES
Profit Basics ($497 value) — FREE, unlocked the moment you enroll.
Five complete modules of plain-English financial training: setting your business up the right way, entrepreneurial accounting, my Priced to Profit method, managing your money like a CFO, and exactly what to do in your finances every week, month, quarter, and year.
It sells on its own for $497. Founding members get it free, and it unlocks today, not on kickoff day, so you walk into Session One already speaking the language.
The Founding Member Community -Â A private group of cleaning company owners building alongside you, with me in it answering your questions all five weeks.
Priced to Profit Training -Â Â Pricing is an equation, not a feeling. My method for pricing every job so profit is built in from the first quote.
This is the lowest price Profit Perfect will ever be. When it opens again, it will be $4,000 and it won't include me, live, every week. Founding members get everything for $997.
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Questions you might have before deciding to enroll!
What if I can’t afford it right now?
What makes this course different from others like it?
How long will it take to complete the course?
What if I don't see results?
What do I need to make this work?
Still thinking about it?
Profit Perfect is perfect for you if ...
- You run a cleaning company — solo or with a team — and you're done guessing.
- You have been in business for a while and you are generating pretty decent revenues but you never feel like you have enough money. At the end of the month you never have anything left to show for all the hard work you have done.
- You have decided that being a hot mess when it comes to your finances is NOT ok and you are committed to breaking this cycle.
- You want and need to pay yourself on a regular basis.
- You are ready to scale your business to the next level.
- You are ready to put in the work and focus on gaining a grip over your finances - no more excuses allowed.
If any of the above resonates with you then I can’t wait to welcome you into the Profit Perfect Program.