Are you sick and tired of feeling like a hot mess when it comes to your business finances?
If you're a big-thinking entrepreneur, determined to make your dreams come true, looking to finally take control over your business finances so that you can increase profits and decrease stress, then you already know that you need a solid financial plan.
But there's one big problem standing in between you and financial freedom. You have absolutely no idea where to start. The truth is that money confuses you, QuickBooks overwhelms you and math wasn’t exactly your favorite subject in school.
You’re tired of not knowing what you can afford or how much you can pay yourself. You are ready to make the change and start controlling your finances so they can stop controlling you.
But all of the resources you find are created by CPAs and full of information that doesn’t apply to you and doesn’t appear to actually be written in the English language. All you want is a step-by-step system to follow that was designed for YOU, an entrepreneur, not a CPA.
So if taxes give you literal nightmares, Quickbooks isn’t quick enough and you are not a numbers person BUT you are ready to take control over your finances then you my friend are in the right place.
By the end of this program you will have learned...
These are just some of the things that can happen simply by organizing your business finances and taking control of them:
- Increase your profits and decrease your stress so that you can run your business with confidence and clarity.
You will finally know what the heck is going on with your business finances. You will know exactly how much money you are making and what's working and what isn’t.
- Pay yourself on a steady basis and decrease your financial burdens because your income is a big reason why you started this whole thing, right?
Gone are the days of working for free! Imagine being able to pay yourself each and every month. You will know exactly how much money you can pay yourself and how to pay yourself!
- No more guessing what your pricing should be it’s time you get paid what you’re worth!
You will learn that pricing is not a feeling it’s an equation. You’ll follow a step-by-step process and BOOM you’ve got yourself a profitable biz.
- No more guessing what you can and can't afford so you can make wise investments.
You will know exactly how much money you have to spend on all the things. No more guessing and no more swiping your debit card crossing your fingers that it doesn’t get declined.
- Work less and make more. Enough said!
When you utilize the data from your finances you can actually make informed decisions in your business. This allows you to make more and work less so that you can spend time with the people you care about and live the life you have always dreamed of!
Learn to be your own CFO.
This is empowering, freeing, and will help you to scale and level up! No one knows more about your business than you do. So once you are empowered with financial wisdom and you combine it with everything you know about your business the result is MAGIC. Plus, you won’t be stressed out at tax time any more I’d call that a #win.
No More Excuses.
Let’s get the money in your business under control.
You promised yourself that this would be the year you finally get your business finances under control. You’ve spent some time trying to teach yourself how to manage your finances through both paid and free resources but you still end up in the same exact spot - confused, overwhelmed and unsure where to start.
And after the mild panic attacks and hot mess meltdowns around money fade you think “I’ll get to it eventually” or “I’ll hire someone else to figure it out for me”. But you know deep down you can’t stay blind to it forever.
But you just hate all the finance jargon, right? And when you try to learn it, you’re only left even MORE confused. Ugh. As if you actually had the time to do all that research anyway! You’ve never been a math or numbers person either.
The anxiety only builds the longer you wait to get things organized. And the anxiety leads to avoidance because you're scared to even look at your finances. You’d rather focus on the sexier parts of your business - sales funnels and perfect lighting for your videos. Plus, you have all year to deal with your financials, right?
But then BOOM tax time sneaks up on you like a thief in the night. Now you are in full blown panic mode and totally embarrassed to hire someone to do your taxes and admit just how bad the situation is. Plus, you don’t even know if you can afford to hire someone.
You have no idea how much money you’re actually making or how much to set aside for taxes. Numbers around tax season are your bookkeeper’s responsibility, aren’t they? Besides, those reports are over your head - if you even get reports at all.
Most entrepreneurs know that having a financial plan can be the difference between success and failure. And most entrepreneurs have a plan for virtually every aspect of their business. Marketing? They’ve got a 90 day plan for that. Hiring? Check out their SOPs for the answers to that. Finance? Crickets…
So why do so many entrepreneurs struggle to gain clarity around their business finances?
It’s because they don’t have a super clear step-by-step process that is easy to follow and actually makes sense to them.
At the end of the year they get stuck in the office of an accountant that they can not relate to who is speaking in words they do not understand. They sit through the meeting and nod their head in agreement, even though they have no clue what is happening, and silently they count down the minutes until they can leave or hang up the phone. Then another year passes by until this happens all over again.
It’s time to stop the madness. You deserve more.
Let’s flip the money script you have going on here because I have great news.
With an easy to follow plan and resources ANYONE can take control over their business finances, even if you flunked math.
5 Reasons why you haven't taken control of your
These five beliefs are standing in between you and financial freedom:
I don't have time.
You are an entrepreneur! We are literally the most innovative, problem solving, badass humans on the planet and you mean to tell me that you are going to let a little thing like time get in your way? We make time for the things we think are important. If you have read this far you believe that taking control of your business finances is important. Don’t use time as an excuse. You deserve better.
I only need my finances in order to file my taxes and my CPA does that.Ok so I need to drop a little tough love here - if you don’t know what's going on in your bank account, you don’t know what's going on in your business. #Burn I know this is a tough reality to face but it is the truth. Your numbers tell the story of your business. The question is - are you reading the book?
I don't know where to start.
I get it. With so much information out there the more you research the more confused you may become. It’s really difficult to sort through the info and determine what actually applies to your specific business.Google will tell you all about the What but they won’t show you the How. And the How is what you need. The How is a step- by-step process delivered in an easy to follow format that clearly maps out your journey from confused and overwhelmed to a total #boss.
Math is not my thing.I hear ya. It's not my thing either. But guess what? It doesn't have to be. You don't need to be a math scholar to master your business finances. And if it does come up there is this fabulous tool called a calculator that will literally give you the answers. BOOM problem solved, crisis averted.
Numbers are not sexy...I’m bored - insert yawn.
Ok ok I get it. Maybe learning about accounting principles and how to dissect a profit and loss statement isn’t as exciting as learning about a sales funnel or researching which light to buy for your YouTube videos.
I can see why you would find it boring and dare I admit snooze-worthy. But here’s the thing. When bookkeeping is done right and you have a grasp on your numbers they will literally tell you all the things you need to know about your company so that you can make better decisions.
Are you ready for a truth bomb? If you aren't making decisions in your business based on what the numbers are telling you then you are most likely making the wrong decisions.
And you know what happens when you make the right decisions in business? You make more money? And what is more sexy than that?!
I’m going to let you in on a little secret...
It doesn’t have to be this way. You don’t have to feel overwhelm surrounding your business finances. You don’t have to stress every time you swipe your debit card or payroll is run. You can take control over your business finances by following a step-by-step process and guess what? You can do it in just five weeks.
The step-by-step process to taking control of your business finances.
Want to know why everything you have read up until this point has resonated with you? It’s because I get you. In fact I understand you more than any accountant or CPA will. Why? Because I was you.
In a past life I was an overworked, underpaid, overwhelmed business owner with two quick service franchise restaurants. I was working 7 days a week and had no clue why I was always broke. When things got so bad that I had to take out a SECOND business loan I knew that something had to change.
A night spent down the google rabbit hole and I knew the WHAT - I had to gain control over my finances. But the HOW proved to be more challenging.
I spent months learning everything I needed to know about small business accounting. And it worked! I paid off over $160k in business loans and hired someone to replace me so that I could stop working in my business and start working ON my business. And you want to know the best part? I did all of this without increasing sales. Yes, you read that right.
I was so blown away by what I had achieved that I wanted to shout it from the rooftops. So I started volunteering at my local women’s business center, teaching financial literacy, to empower other female entrepreneurs to take control of their business finances. Eventually my students started asking to hire me. My consulting snowballed and two years ago I sold both restaurants to focus on this full time.
Up until now I have served clients one on one but I am beyond excited and thrilled to be getting back in the teaching game. Back to where it all started.
So, when I tell you that you won’t find any confusing accounting jargon in here I mean it because guess what? That’s not how I talk. My passion to teach financial literacy is rooted in how I felt as an entrepreneur. I was desperate to understand how I could be working myself into the ground yet still be broke.
I didn’t need someone to do my bookkeeping and file my taxes, I needed someone to explain my numbers to me. Someone who could tell me that spending 56% on food costs was a recipe for disaster, but that's a story for another day.
I know you have probably been down this road before and invested in a program but I promise you the instructor didn't have my perspective. I know what it's like to be worried your bank account is going to be overdrawn. I know what it's like to feel like you are working for free. I know what it's like to sit in your accountants office and nod your head in agreement even though you have absolutely no clue what they are talking about.
So if numbers aren’t your thing, Quickbooks isn't quick enough and taxes give you literal nightmares you are in the right place.
is the ONLY program of its kind that…
- Provides a clear step-by-step process that will show you HOW to take control of your business finances and make more money.
- Is easy to understand and won’t leave you confused and concerned! All accounting jargon will be broken down into the actual English language - what a genius idea right?
- Teaches you how to gain control over your business finances so you can get promoted to CFO and confidently make strategic decisions in your business.
- Is built for the entrepreneur by an entrepreneur. I am not a CPA who studied business accounting in a classroom. I learned in the trenches. I understand you and I know what you need to help take control over your financial situation.
- Will teach you how to make more money!
So are you ready to increase your profits and decrease your stress?
If you’re ready to finally take control over your business finances then keep reading…
Here is how you are going to take control of your business finances:
What’s Inside Profit Perfect
Set-up for Success
As with all things, your business is only as strong as the foundation it is built on. This module will walk you through how to set up all the things the RIGHT way. By the end of this module you will have legitimized your business and feel confident that you are set up for success.
You will learn:
- How to choose the right business entity.
How to become legal in business.
How to set up a baseline for your financial structure.
Accounting Basics and Principles
In this module we are diving head first into accounting and not your CPA’s version of accounting. No my friend, we are going to skip that and instead focus on entrepreneurial accounting to ensure that you know all the things you need to know and none of the things you don't.
You will learn:
- A sensible method for tracking your numbers and understanding what matters and what doesn't.
- How to dissect financial statements and reports.
- How to make sure you always have enough cash on hand.
Priced to Profit
This module is all about #showmethemoney. We will be exploring all the steps you can take to make sure that your business is profitable because the truth is - if it doesn’t make money it doesn’t make sense.
You will learn:
- How to come from a place of abundance instead of scarcity.
- How to price your product or service to profit.
- How to keep more of the money you make.
The Profit Perfect System
Now that you have the proper foundation laid, you understand accounting basics and you are priced to profit, it’s time to promote yourself to CFO and implement the Profit Perfect System. Get ready to think like a CFO and implement a brand new way of managing your business finances.
You will learn:
- How to manage your money on a daily basis so you always know what's happening in your bank account.
- How to stop worrying about finances and plan for the future.
- How to make decisions in your business based on data.
Tying it All Together
In this module we answer the question - Now what? You have just learned everything you need to know to gain control over your business finances so what is the next step? What exactly should you do once the course is over. Well don’t worry we will answer all of these questions and more in this closing module.
You will learn:
- What to do in your finances each week, month, quarter, and year.
- How you should pay yourself and when.
- How to be prepared for tax time.
This is how you execute!
In our group coaching we help you execute on everything that you learned in the modules. We all know that clarity comes from action so our mission through our group coaching is to help you TAKE ACTION.
What it looks like:
- Weekly group coaching calls on zoom with me and or a member of my team.
- Get all of your burning money questions answered.
- Network, learn and connect with other like minded entrepreneurs.
Check out a Behind the Scenes Tour Now So You Know Exactly What To Expect!
When I started Denai's program I was losing about $5,000 a month. Six month later I was profiting $24,000 a month! People ask me how I did this and I always tell them I just did exactly what Denai taught me and it worked.
Just three months after taking Denai's program, my profits doubled. If you are ready to make more money this program is a no-brainer. Sign up now!
The Profit Perfect Guarantee
Profit Perfect is the most comprehensive step-by-step program of its kind that has been designed specifically for you.
I have no doubts that you will get real results with this program.
In fact I am so confident that I’m offering you a money back guarantee. Yes, you read that right.
If after 14 days you don’t feel more financially organized then I will refund you 100% of what you paid.
How do you get refunded? It’s as easy as sending an email directly to me at [email protected].
Show me what you have implemented from the program and I’ll refund you your full investment.
You know what that means?
There is ZERO risk in you joining this program!
Here’s what you’re getting when you enroll today:
The Profit Perfect Signature Course AND:
- Bonus 1 - A private Facebook group for all students! This is where you will interact with like-minded entrepreneurs and form valuable relationships.
- Bonus 2 - Weekly lives with Denai in the Facebook group. I’ll be answering all of your questions and helping you each step of the way!
- Bonus 3 - Lifetime access to this course including ALL of the future updates so that you always have the most recent information.
- Bonus 4 - Quickbooks Online Training. If QBO has you stressed to the max you will NOT want to miss this training!
- Bonus 5 - Expense Audit Training. Overspending in your biz? Don't worry I've got you covered with my step by step plan to cut the costs!
Many of the strategies I teach in this course I use on my private CFO clients who pay me THOUSANDS to help them get their finances under control and scale to the next level.
I am super excited to help you gain clarity around your business finances and that’s why I’ve chosen to price this course at an intro rate of $2500!
Questions you might have before deciding to enroll!
What if I can’t afford it right now?
What makes this course different from others like it?
How long will it take to complete the course?
What if I don't see results?
Still thinking about it?
Profit Perfect is perfect for you if ...
- You are brand new to this entrepreneurial thing and want to get set up the RIGHT way.
- You have been in business for a while and you are generating pretty decent revenues but you never feel like you have enough money. At the end of the month you never have anything left to show for all the hard work you have done.
- You have decided that being a hot mess when it comes to your finances is NOT ok and you are committed to breaking this cycle.
- You want and need to pay yourself on a regular basis.
- You are ready to scale your business to the next level.
- You are ready to put in the work and focus on gaining a grip over your finances - no more excuses allowed.
If any of the above resonates with you then I can’t wait to welcome you into the Profit Perfect Program.